When visiting a new attraction, the practice remains the same: you are given a paper map, a brochure, and possibly an audio device with disposable headphones. This approach is not only excessively unsustainable, but also lacks interactivity and the possibility for personalized exploration.
Enter Reveel
Reveel is a platform that allows destinations, such as UNESCO sites, museums, churches, hotels, national parks, and cities, to showcase their unique offerings through personalized, digitally interactive guidebooks that open up in the visitors’ phones with one scan. Destinations can also use the platform to create digital, guided tours, where the app seamlessly guides the visitor through the destination, and at each point of interest, the guide’s voice starts playing automatically. This not only offers a modern and personalized way for visitors to explore new places but also creates a new revenue stream for the destinations.
With a focus on monetizing the service early on while helping the destinations make money on the platform right from the start, Reveel has already made notable partnerships with the City of Helsinki, the UNESCO site of Suomenlinna, and the City of Estepona.
Backing a new generation of founders
What makes us especially excited about this case is the brilliant people behind the company. Founded by Sebastian Mellblom, Robin Kanerva, Fredrik Fazer, and William Helmenius, the team has significant operational experience ranging from seed-stage startups to scaleups, such as Wolt.
When investing super early, it is, of course, all about the team. The Reveel crew is absolutely one that stands out. They’re not just experienced and talented; they’re also exceptionally driven, focusing on monetizing Reveel’s unique value to customers from day one.“ — Sami Lampinen, Partner at Inventure
We’re excited to participate in Reveel’s €650k pre-seed round together with top-tier Finnish angel investors. When we meet ambitious teams like the one behind Reveel, we’re ready to place our bets early. So, if you’re building something cool with a team of exceptional founders, do reach out!
